Who Are We?
Highly MOTIVATED, wildly FANCIFUL and creatively FIERCE!
We present the most motivating advertising campaigns to our clients, at the most appropriate time. Our strategies are targeted to what customers want. Our creative is appealing. That’s why we’re here and that’s why we are fierce!
Monique J Smith
Owner
My Story
I grew up a New England girl (Go Patriots!) from Hartford, CT, who moved to Los Angeles (Go Clippers and Dodgers!) upon graduating college in Providence, RI with degrees in Marketing, Advertising and Public Relations. In LA, I had the opportunity to work for an Omnicon media agency where I gained valuable experience by developing advertising campaigns for national brands. I broadened my scope of knowledge from media buying and strategic planning to research and performance tracking. Overtime, I have transcended through the digital ages to ensure that my clients are always aware of the latest developments and offerings. I work hard because I want to …grow…solve…expand…create…. and challenge myself. I marvel at seeing my recommendations come to life.
I recall a time (in my earlier LA years) where I aspired to create a celebrity news website. As fun as it seemed, I chose a different path, matriculating into developing business websites which has since become one of my many passions. Helping businesses grow, helps our economy. I am an avid believer and champion of education, growth and development. I have learned it is both wise and important to surround yourself in life, as well as in business, with mentors, acheivers and a network of people who want to share in success.
As an entrepreneur, I am driven by creativity and success. I have the kind of mind that is always looking for connections and intrigued when seemingly disparate phenomenons can be linked and connected to obscurities. I see life as a canvas where you need only to create and draw your narrative and bring your story to life. I am still creating and this is why my story is not done!
What’s in the name Chimeric?
Pronounced 'ki-mer-ik'. The adjective ‘chimerical’ describes something that is wildly fanciful, imaginative and visionary.
Why did I choose this name for my business?
I could tell you a fantastic story with a wildly imaginative correlation to me ….but the truth is…It’s creative and it just sounds cool!
Our mission and values
Ideas
We are fascinated by ideas.
At Chimeric, we focus on ideas, as well as, tactics and testing. To us, ideas are concepts and delighted discoveries for we can view them from several enlightening angles. We revel at creating masterful and complex campaigns that bring our thinking to life.
We like to test our ideas as it is a conduit of bridging ideas to value. We dare to think uncommonly as it makes us unique in a market where 'the same' is too familiar and therefore boring.
Caution
We are careful.
We do not believe in wasting time, though we do take our time, as to be certain and error-free. The market is everchanging and unpredictable. We look beneath the surface to sense the many risks. Risks are checkpoints that can be accessed, evaluated, measured, then ultimately reduced.
Business can be somewhat of a minefield-while others run through it recklessly, we identify the dangers, plan strategically and walk through carefully.
Forward Thinking
The future intrigues us.
It is exciting! As if it were drawn as art, we see in detail what the future may bring, and this picture moves us forward into the next day. We want to produce a better campaign, that has a greater benefit, with a better outcome. We envision what things could become and who can benefit.
When the present proves too daunting and too pragmatic, we recall your visions of the future you want to create and they become energizing. We inspire and we create.
20
Years of service
$15M
Budget managed
6,027
Cups of coffee
Countless
Sleepless nights
Location
Maryland, USA
Washington, DC,
Virginia, USA