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Posted by Amalia Fowler on April 21, 2019

Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even the most experienced of search marketers. Among the most complicated to sort out and understand are the “share” metrics. While they are excellent for identifying growth opportunities and identifying visibility gaps, figuring out which metrics to use when can be frustrating.

Posted by Deep Patel on September 21, 2017

Generation Z is composed of those born between 1995 and 2010, which means that the oldest are about 22 and are just entering the workforce.

The media has focused a lot on millennials in recent years, but it’s time to turn some of the attention to the millennials’ future co-workers. Gen Zers have a lot in common with millennials, but there are also many ways in which the two generations differ.

Posted by Kyle Henderick on January 2, 2019 

As we head into 2019 and marketing budgets “refill,” it’s our chance to give our email programs a restart and refocus our efforts on innovation and speed to keep pace with the demanding customer. In 2019 we can expect consumer expectations for quality content to 

Posted by Anne Freier  on July 30, 2019

Pinterest has made it easier for advertisers and businesses to create and publish adverts using their mobile devices.  Late last week, the company rolled out Mobile Ad Tools which make it easier to manage and measure ad campaigns on the go.  The tools include simplified ad targeting options for Promoted Pins.