Drive traffic and attention to your website through social media sites. Every action you take on social networks should be a part of your larger marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving toward your business goals.
It might sound complicated, but if you take the time to create a comprehensive social media strategy, the rest of your social efforts should follow naturally.
Earning traffic through unpaid or free listings
With SEO, increase your website’s position in search engine's organic results! Watch your ranks improve over time by adding backlinks, blog posts and and other enhancements to increase your site's visability on all major search engines such as Google, Bing and Yahoo. It’s all about strategy.
Buying traffic through paid search listings
Search marketing (SEM) is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
Advertise your business online. Leave your competitors behind.
Pay only for qualified leads online!
Pay for performance is a pricing model whereby a business only pay for leads that are potential new customers.
The results are quantifiable. The most popular models include Pay Per Call (PPC), Cost Per Click (CPC), and Cost per Action (CPA). The 'action' is determined by your form of measurement.
As mobile devices out number television sets now by almost 3 to 1, the chances of a potential customer seeing a mobile ad are greater than that of most other forms of advertising today.
Mobile advertising spend is soaring. It is predicted to remain a key driver of programmatic advertising growth with $72 billion. A report by comScore reveals that 69% of digital media time is spent on mobile, 4% up from the previous year, largely driven by smartphone app usage (consumers spend 92% of their time on smartphones in apps.
Email marketing is a highly effective digital marketing strategy of sending emails to customers. Effective techniques converts prospects into customers and turn one-time buyers into loyal, raving fans.
Email marketing content should be more deliberate based on customer behavior. This is becoming more prevalent in marketing strategies as marketers are now personalizing email content based on the plethora of data they capture from browsing, purchase histories and email preferences.
The use of this data is becoming less “creepy” and using it in a deliberate way can deliver success.
More than 98% of text messages are opened and read within minutes of receipt. Reach out to customers with discounts, promotions, surveys, and in-store events.
Increase donations, grow your membership or text appointment times to patients. Text customers with events and promos or distribute neighborhood information with safety tips, and HOA updates.
More messages received means more engagement, more leads, more business. At only pennies per text, text messaging is as affordable as it is effective.
Customer loyalty is paramount to a brands' success as loyal customers can grow business faster than sales and marketing. It costs a business about 5-25X more to acquire a new customer than it does to sell to an existing one.
Additionally, existing customers spend 67% more than new customers. In short, customer loyalty really pays off -- and customer loyalty programs end up paying for themselves. Strategies such as free merchandise, membership rewards, coupons, or even advance released products can garner repeat customers. eCommerce and online digital platforms are critical in this process and in reaching customers.
Engage with your customers. Users download apps every day, but the reality is that many of them are abandoned or never even used. Avoid this with employable and active app marketing.
Apps are a powerful way for brands to build deeper relationships with their customers. Mobile app marketing can complement a brand's offline experience (in-store special offers, for example), drive e-commerce, or simply help connect a brand with its loyal customers.
Make your app discoverable everywhere, including search. Search is a major source for app discovery as many users discover apps through online search.
Years of service
Budget managed
Cups of coffee
Sleepless nights
Maryland, USA
Washington, DC,
Virginia, USA