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Strategic Marketing
For years businesses have relied on traditional advertising, public relations and promotions to support their overall marketing strategies and develop their brands. Today, growth no longer soley emanates from these concepts. Today, marketers have to diversify and apply new concepts to reach today’s audience which is now more diversed than in past years. Understanding how to market to new audiences of today’s genre will help businesses develop long-term goals and create a more effective communication plan.
In an era of “swipe left”, “pin it”, “like it”, "hate it", “OMG”, “LMBO” “#Tweet" and "share it”, customers expect marketers to be clairvoyant. Integrating modern marketing methods can have a huge pay-off for businesses who do it right!
Influencer Marketing
We’ve all seen TV commercials that showcase celebrities using products in an attempt to influence consumers to make purchases. In this new age, many social media users have become online influencers as well. Platforms, such as Pintrest, YouTube, Facebook, Instagram and Twitter have engaged consumers drawing them into trends that have greatly impacted sales.
Subsequently, app companies realized the untapped potential and developed ways to leverage online influencers to drive more traffic to their apps, growing its user base. One strategy is to have influencers write reviews for an app. Another, widely used concept, is to encourage users to simply ‘like’ your app. Likewise, businesses use similiar methods to drive traffic to their websites, where they can sell their products and services.
B2B Marketing
B2B (Business to Business) marketing techniques now rely on the same basic principles as consumer marketing, but are executed in a unique way. B2B focuses highly on price and profit, though in today’s market, the strategies mirror many similarities to B2C (business to consumer) practices. For example, Social Media platforms have opened up two way conversations between businesses. Several businesses showcase new technology by leveraging social media to introduce new products and create awareness, shaving several dollars off normal launch expenses.
Other popular proven techniques used are video marketing, tradeshow journals, email marketing, event marketing, conferences, partnerships and affiliates, content management, SEO, and of course a magnificent, professional, well versed website. Businesses who are highly successful, have well-thought out strategic communication plans.
Branding is an old form of Story-telling
For years people have communicated their core values and beliefs through the tradition of storytelling around the campfire. Branding your business is a form of storytelling, and the story should be a narrative that evokes emotions and drives business.
Who are you? How did you get started? What are your goals? Where are you going? Why are you valuable? Why should I buy your goods and services? How will I benefit?
When you are developing your brand, you must consider these questions and how your brand will answer them. Consider how your logo, color scheme and packaging will engage customers with your products or services. What story will you tell? Are you calm or fiery? Are you structured or free-spirited? Are you black & white or colorful?
These are indeed useful creative techniques and marketers should see the value of using storytelling as a branding technique.
What story will your brand tell?
Tracking and Reporting
Marketing analytics is all about your customer and return on investment. Where are they interacting with your brand? Which channels do they use the most? Are your prospects converting to customers? What is the value? Though, capturing data from various channels is only useful when it can be integrated effectively and evaluated against your goals and KPIs.
In other words, it’s what helps you make digital experiences great and determines your marketing strategy.
20
Years of service
$15M
Budget managed
6,027
Cups of coffee
Countless
Sleepless nights
Location
Maryland, USA
Washington, DC,
Virginia, USA